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Members’
Forum: The Truth and Nothing But the Truth |
In the old cliché that there
are only two certainties in life — death
and taxes — lies a sad, hidden message:
honesty is not one of life’s certainties.
Often, low-mileage used cars weren’t really
driven by little old ladies to Sabbath services
and back. And when cologne and perfume manufacturers
suggest that their fragrances will make one more
attractive and certain clothing lines will make
one look slimmer, too often they don’t.
But that’s advertising and so no harm done.
Even when the Mars Company announced
that one of the M&M candy colors would be
discontinued and they polled the public for a
replacement color; we recognize that as just a
publicity stunt. But when people who have gained
the respect and admiration of the masses outright
lie, that’s simply inexcusable.
Two of the biggest cases in point
are the unrelated alleged scandals involving Martha
Stewart and certain American Catholic Bishops,
such as Boston’s Cardinal Law. When the
queen of domesticity allegedly got involved in
some insider trading, the stock price of her mega-company
plummeted. And while technically Stewart suffered
as a result too, it was other shareholders, the
millions of MS aficionados and wannabes around
the country who were the real victims, losing
life savings and retirement security.
Media helped bring scandals
to attention of the public
We certainly wouldn’t have heard so much
about these scandals if the media hadn’t
had such a field day with them. If there were
more important happenings going on, like a war,
we definitely wouldn’t have gotten daily
updates. Yet the media didn’t fabricate
these issues, although with the case of the Catholic
Church in Boston, it’s been pretty much
confirmed that the Boston Globe was more interested
in embarrassing, vilifying and attempting to destroy
rather than merely finding out the facts. That’s
equally reprehensible. But this is one case where
Church leaders knew that eventually their actions
could become public, and so a crisis management
plan should have been devised long ago. As a result
of their lack of forthrightness, countless men
and women have lost faith in an institution they
once held dear. Regaining that trust may take
a miracle.
Admitting the truth should not be
a sin. Practicing deception should be. Years ago,
Hizonor New York Mayor Ed Koch appeared on a Sunday
morning news forum to discuss the expensive but
failing bicycle paths the City installed in hopes
of keeping cyclists and motorists safely apart.
Millions of dollars later when it was discovered
that the paths went unused, the City decided to
remove them. The Mayor, sitting in the hot seat,
knew that he had some explaining to do.
The conversation that morning went
something like this. “Mr. Mayor, the bicycle
paths are being removed after spending lots of
taxpayers money to put them in. What have you
got to say about it?”
Koch replied, “It was a dumb
idea, it failed, we screwed up.” The mayor,
by fessing up, left the interview with 29 minutes
remaining in the program. And he went on to win
several additional terms in office, screw-up not-withstanding.
Members’ Forum is a new column
that allows AdClub members to present their thoughts
on topics relative to the advertising industry.
Members need not be identified in print, but must
include their name and company with their submissions.
Articles of 500 words or less should be e-mailed
to poorsue@aol.com
or via fax to 973.857.5282.
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