BLOCK ADVERTISING, Verona, has announced the promotion of ANNA D’ELIA to Vice President and Director of New Accounts. Ms. D’Elia, who has been with the agency for four years, has extensive experience in account management and new business development. She has served on both the client and agency side of the business, working in the marketing departments of First Fidelity Bank and Blue Cross of NJ, and as an account executive at two advertising agencies. An active member of the NJ Ad Club, she is currently on the Board of Directors.

Anna D’Elia

THE CBK GROUP, Paramus, has launched a new print advertising campaign for Spenser Savings Bank. Headquartered in Garfield, the community bank operates 13 branches throughout Northern New Jersey and has over $ 1.2 billion in total assets. The ads, running in print media throughout the New Jersey market, were created by CBK Partner/ Creative Director WILLIAM TRONCONE, Art Director CRAIG FRANKLIN, and Copywriter BRIAN MALLOY.

CREATIVE MARKETING ALLIANCE, Princeton Junction, recently announced the addition of five new companies to its client roster: PSEG Technologies, Edison; Informm, Philadelphia; Lambert Furniture, Trenton; Equity Electrical Association, Linden; and Lawrenceville-based Arora and Associates, P.C.

MASTERMINDS ADVERTISING, Egg Harbor Township, will participate in CreateAThon 2002, a 24-hour marathon in which the company will provide free advertising creative services to select non-profit organizations. The concept was originally developed by C.C. Riggs, an ad agency in South Carolina, and has since expanded into the National CreatAThon Network. After distributing CreatAThon applications to local non-profits, the agency will select as many organizations as possible that have projects appropriate for the event. The actual creative work on the projects will begin at 9:00 am Thursday, September 19, and continue through the night. At 9:00 am on Friday, September 20, the charity clients will be presented the work with advice on how to get the most out of it.

Heather Proefrock Hall

GRÁPHICA GROUP, Chester, has appointed HEATHER PROEFROCK HALL as Account Supervisor. Hall, who specializes in branding and marketing through new media and Web strategies, will be responsible for establishing and maintaining relationships between the agency and its clients. Before joining Gráphica, she was Marketing Director for face2face, a Lucent technologies venture. Prior to that she was Systems Integration Offer Manager for Lucent.

DONNA LUKENBILL, of MEDIA SAVVY, has officially moved from Morris Plains to join forces with SHEILA COHEN at the new FASTTRACK MARKETING office in Boonton. Donna can now be reached at:
187 Plane Street
Boonton, NJ 07005
Tel: 973.299.9822
Fax: 973.299.9842
Cell: 732.406.2053
Email: Donna@fasttrackllc.com

NASSAU BROADCASTING PARTNERS, L.P., Princeton, has announced the promotion of PAT COLLINS to Vice President/General Manager of 105.7 The Hawk, WCHR-FM. Nassau Broadcasting launched the Hawk on April 16, 2002, with a Classic Rock format serving Ocean and Monmouth Counties. Collins joined Nassau in 1997 as General Sales Manager of WJLK, 94.3 The Point and 1310 WADB. Before that he was General Sales Manager of WHYN-AM/FM in Springfield, Mass. Nassau is currently operating WCHR-FM under a local marketing agreement and is slated to close on its purchase from Manahawkin Communications this fall.

PFS MARKETWYSE, Totowa, has announced three new hires: KIM ROBINSON as Project Manager, EVA BONNER as Graphic Designer, and WENDY TIBURCIO as a Marketing Assistant. Most recently, Robinson was Manager of Creative Services at Capezio Ballet Makers Inc., New York, while Bonner was Digital Art Director for Tranquility-based eyeC Systems. Tiburcio, a recent graduate of Montclair State University, comes to the agency from CPRi Communications, Teterboro, where she worked as an intern.

Ilene Stark-Pashaian

GIANETTINO & MEREDITH, Short Hills, has announced the promotion of ILENE STARK-PASHAIAN to Junior Account Executive. In her new position, she assumes increased responsibilities on the Hartz (pet products), Fujitsu America, Carrier Clinic, Lawyers.com, Bertolli Olive Oil and New Jersey Tax Amnesty account teams. Ms. Stark-Pashaian has been with the agency for more than 10 years.

Congresswoman Marge Roukema recently acknowledged SONNENBERG, HAVILAND & PARTNERS for its contribution to the success of “Ready, Set, Relax!” family night in Ridgewood. On March 26, residents were encouraged to set aside after school programs, sports, meetings, and even homework, in order to spend time with their families. The family evening struck a responsive chord, as the event made the pages of the Washington Post, The New York Times and USA Today, and was featured on Good Morning America and CNN’s Crossfire. The Ridgewood-based marketing group contributed to the initiative by helping to craft the overall strategy, naming the event, designing its logo, creating the communications elements and promoting the project.

S3, Boonton, has been selected by Sayreville-based Alzo International, Inc., a leader in the cosmetic ingredients industry, and by Jaguar Credit to implement and update the companies’ branding efforts. Alzo’s new look debuted last spring with a 16-page brochure illustrating its new line of “POLYDERM polyurethanes.” The agency began revamping Jaguar’s communications program by branding its “Lease Edge Card,” a card with an “edge” that can literally be used by lessees to measure damaged areas of their vehicles to determine whether they will be required to pay for repairs. S3 has announced the addition of JENNIFER PEIRCE as Account Executive at its Irvine, California, location.

SMITH DESIGN ASSOCIATES, Glen Ridge, recently created a brand look for Unilever Foods’ new peanut butter in a tube, Skippy Squeeze Stix. The line consists of two flavors: Creamy Peanut Butter and Creamy Peanut Butter Chocolate. The branding and design agency developed the brand’s look and its character, which is shown prominently on the front of each package, surfing a wave a peanut butter.

Longtime Ad Club member and Adtalk contributor MICHAEL DENNY is recovering from a stroke suffered on Father’s Day. Sendcards and letters to 136 River Road, East Hanover, NJ
07936.

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