Business Cards —
Don’t Go Anywhere Without Them

Reverse Auction (e-Auction) —
What is it?
by Sheri Sharif

You drive to an art auction and sit in a room with other potential buyers — bidding for the same piece of art. Going, going, gone! The highest bidder wins. Concept moves on-line: Ebay. Anyone with a computer and Internet access anywhere in the world can take part in an Ebay auction. Take the Ebay concept one step further and reverse it. The buyer is the one who needs a product or service and runs the auction on-line from his or her office; the seller has the product or service the buyer wants and is ready to bid for the project, also in the comfort of an office while competing against other suppliers real time. The lowest bid wins, but not always. Quality counts, too.

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Art and the People

Although many advertisers declined to peddle their products and services on 9/11 — whether out of respect or reluctance to be seen as crass — that day and the days leading up to it were filled with ceremonies, unrelenting repeats of the tragic tumble, reflections on its impact and somber remembrances of those lost and saved.

As the media — print, broadcast and the Internet — bombarded us with events taking place that day, another happening occurred throughout the world. Mozart’s Requiem was sung and played by 180 choirs in 26 countries and 20 time zones beginning at 8:46 am at the International Date Line (time zone 25) in Aukland, New Zealand. Cascading from zone to zone, the 24 hours of music ended in zone 1 in American Samoa.

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Once Upon a Time
by Suzanne Poor

Lovers of Harry Potter books know that students at Hogwarts Academy write with quill pens, with eagle feathers ranked the best. Their writing is legible; it has to be; it’s carried by owls all over the wizard’s magic world.

Centuries ago, monks in Ireland painstakingly copied manuscripts spirited from the continent using colored inks and thick pen points — perhaps quill — on parchment. In Latin these illuminated pages from the Book of Kells are preserved under glass at Trinity College, Dublin, where throngs stroll by gazing in amazement at the beauty and artistic magnificence of the letters and the text.

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Members’ Forum

The Truth and Nothing But the Truth

In the old cliché that there are only two certainties in life — death and taxes — lies a sad, hidden message: honesty is not one of life’s certainties. Often, low-mileage used cars weren’t really driven by little old ladies to Sabbath services and back. And when cologne and perfume manufacturers suggest that their fragrances will make one more attractive and certain clothing lines will make one look slimmer, too often they don’t. But that’s advertising and so no harm done.

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What Color is Your Drug Capsule?
or Job Hunting and the Road Not Taken
by Bernie Libster

My father is probably laughing in his grave. In fact, I can hear the “words” resounding in the shabby pine coffin necessitated by what was once referred to as grinding poverty that must have offended his cabinetmaker sensibilities: I told you so.

He wanted me to be a doctor. Why else would he have slaved so hard his entire life in his adopted country? I took another path. I became a writer. After 40 years of honing my craft to a level I always hoped would be as high as my father’s woodworking skills, I find that only one writing field has any jobs today — and it’s the closest to my father’s wishes for me: pharmaceutical copy.

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Career Day 2002

It’s that time of year again. Time for the Ad Club’s annual Advertising Career Day at Montclair State University. Slated for Thursday, October 24, this year’s event will feature keynote speakers Ron Gianettino and George Meredith of Gianettino & Meredith Advertising, Short Hills.

“Unplugged,” the theme for Career Day 2002, was chosen by students from MSU’s Marketing Club, who helped organize the 13th annual event under the direction of Career Day co-chairs Pat Tesman of Gianettino & Meredith and Karen DeLuca of Block Advertising.

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