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December: 2004

Changes Made in Jersey Awards Format

The New Jersey Advertising Club has initiated a number of format changes in order to simplify procedures for submitting entries for the 37th Annual Jersey Awards competition. Designed and produced by Oscar Betancur, Art Director, and Michael Catelli, Vice President, both of the Star Group, the call for entries will be mailed shortly after the first of the year. Entry deadline is Febuary 27, 2005.

Entries may now be submitted in one of two ways. You can use a new online system developed in conjunction with the Long Island Advertising Club, or you can use the standard form included in the Jersey Awards call for entries.

Using the New Jersey Advertising Club website means that all the work is done for you. Once all information is entered and submitted, the program prints a label, totals all entries and then supplies you with the final cost. All that’s needed is to affix the printed label onto each entry and forward all entries via messenger or mail along with a check to the Ad Club office at 75 Kearny Avenue, PO Box 6, Kearny, NJ 07032.

Further simplifying the process is the elimination of the need to place entries on poster boards. The entries will now be slipped into plastic bags with an entry form attached. The new heavy-duty plastic bags come in three sizes, replacing the 11" x 14" and 12" x 15" matte boards, and may be purchased from the Ad Club office.

In order to offset costs for the new online entry system, slight changes were made in the Jersey Awards fee structure. In addition, for another flat fee of $150, New Jersey Ad Club members may advertise or self-promote their agencies or companies with special signage on sponsor tables located near the finalists’ displays at the awards dinner. The fee structure is:

  Member Non-Member
Single entry $ 55 $ 75
Campaign entry $ 70 $ 90
Student entry $ 10 NA
Self-promo $150 NA


There are 132 entry categories, including separate categories for Hispanic and Foreign Language submissions.

New Judging Site Selected
Judging will be conducted in March at Gibbs College, which has relocated its operations from Montclair to a newly renovated site on State Route 10 in Parsippany. The new location provides abundant on-site parking and high-tech classrooms and facilities.

Finalists will be notified in April; the annual awards celebration is scheduled for May 24 at Mayfair Farms in West Orange.

In addition to Betancur and Catelli, Jersey Awards Committee members include: Herb Barry, Titan Outdoor; Rick Bonelli, Sunspots Creative; Bob French of PBS-13; Lana Jackson, WLTW Lite FM 106.7; Lewis Kraut, Prism Press; Suzanne Poor, Miller/Poor Associates; John Howlett, consultant; and Pat Tesman, Gianettino & Meredith.

Persons wishing to volunteer for the Jersey Awards Committee should contact chair Ralph Gonzalez at 973-857-5161 or by e-mail at PoorSue@aol.com.

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