Sticks
and Stones and Now Words Can Make or Break Us
by Suzanne Poor
In one of his columns in the Sunday New York Times Magazine,
William Safire wrote about voguewords. Morph is out,
so is parse, tweaked, on the cusp and resonate. Lockdown
is in and will probably be included in the lexicon next
time around. Ratchet and ramp up, he says, have leveled
off. Limn (which means describe, to the uninitiated)
are in. But the vogueword of the year, he says, is makeover,
a word that originated in the middle of the 16th century
and began to mean refashion by 1698. Actually it means
physical transformation, which is why women everywhere
are bombarded with advertisements that claim use of
certain products will transform them from aging, wrinkled
old ladies into svelte, smooth-skinned beauties.
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more... |
| James
Wright Reveals the Keys to Successful Brand Identity
A sold-out audience from the AdClub and
the Art Directors Club of NJ enjoyed an informative
presentation on branding by Lippincott & Margulies
partner James Wright at L’Affaire in Mountainside
November 13.
A unit of Marsh McLennon Corporation,
L&P pioneered the discipline of corporate identity
and brand strategy consulting as far back as the 1940s.
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more... |
|
Open Letter to Pat Tesman
& Karen DeLuca
You Career Day “specialists”
are unbelievable. You organized, created and even improvised
a meeting above and beyond the call . . . . The tremendous
attendance was a testimony to your hard work in galvanizing
students, professors at Montclair and volunteers from
the ranks of the AdClub. Forget the lack of bagels —
the attendees enjoyed a wonderful cake!
Sincerely
--Lew Kraut
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| How
to Save the World and
Build Your Agency, at the Same Time
by Len Brown
It’s easy. Take
on a pro-bono account and do a job that you can show
off at new business presentations.
Just imagine what your
creative staff can do for an account that listens to
everything you say, never edits or changes your creative
work and is completely grateful. That account will turn
out the best creative product imaginable and your agency
will have perfect ammunition to show those tough prospects.
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more... |
