Annual Strategic Plan Revisited

The New Jersey Advertising Club Board of Directors, incoming, outgoing and remaining members, met July 19 at Eagle Ridge Condominiums to plot and plan strategies for the coming year.

Led by Sheila Cohen and Grace DePaola, the revisited Strategic Plan initially prepared by Allegra Sandelli in 2002 charged the club to increase membership, increase committee participation, increase attendance at Smartalk, Wake-Up Call and other general gatherings, increase income and increase sponsorships. It also mandated that the Program, Membership, Promotion, Financial and Website Committees review their progress quarterly and report those developments to the board of directors.
It was decided as well to introduce advertising to Adtalk in the form of two business card ads per issue at a cost of $50 each.

Members wishing to submit ads should contact Editor, Adtalk, P.O. Box 6, Kearny, NJ 07032.

New Jersey Advertising Month will continue to be set for May, with events including the Jersey Awards, connected to the statewide promotion. In this regard, the club was also charged with increasing its awareness programs, namely an updated version of Jersey First to promote the New Jersey advertising community as well as the organization.

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