| Mining Shakespeare .
. . Benefits of Membership
The other day, in The New York Times Nicholas
L. Kristof called on William Shakespeare to make sense
and provide clarity in today’s turbulent political
scene.
The other year, a Shakespeare professor
at a nearby graduate school made studying the Bard exciting
and wonderful by going through the play under study
at the time to find a different metaphor, a different
image to look for. One time he would scrutinize the
play for references to horses, another time it would
be gardens, and still another time, as Kristof did,
he sought images of war.
Symbols of belonging
Undoubtedly there are in Shakespeare’s 37 plays
myriad allusions to an undefinable craving to belong.
“What, art thou yet living,” Benedict says
to Beatrice in Much Ado About Nothing. Richard III so
wants to belong to royalty that he kills off everyone
in his path. As a young carouser, Prince Hal longs to
belong to the renegade gang led by the portly Falstaff.
Belonging means being a member of something
— a family, a school, a girls’ clique, a
boys’ team, an organization.
The other day the Ad Club Membership Committee met and
after two hours of serious chatter found something they
hadn’t known before, a camaraderie that drove
them to add to the benefits of belonging to the New
Jersey Advertising Club, not the least of which is the
camaraderie they discovered.
Benefits
First on the list was Networking — The chair reported
that several people joined the club recently because
of the networking they envisioned at the organization’s
programs and events.
Second was Education. These very programs
not only delight in many ways, but they inform, they
educate. The Wake-Up Calls, especially, reinforce lessons
many attendees know but find refreshing to revisit and
critical to their jobs. Career Day is a giving endeavor
that has catapulted many young people into careers in
the marketing/communications industry.
Third was the serendipitous Camaraderie,
which means being able to get along even in a diverse
situation. At the membership meeting, there were four
men and one woman and no one even noticed.
And the fourth — the HQ Global Network,
where people can rent spaces for meetings in clean,
well-appointed surroundings.
Another possibility mentioned was belonging to a credit
union, a feat that is simple and doable because it comes
with no cost to the Club but with great advantages to
its members. We’ll keep you posted.
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to September 2004 AdTalk |