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Summer
Doings in the NJ Advertising Club
Right after the Jersey Awards were over,
Ad club events began occurring one after the other.
First it was the June 9 Wake-Up Call with Scott Delea,
Sr. Vice President and General Manager of DigitalGrit
in Boonton, leading the group through the nuances of
Internet marketing as part of a read
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Canning
is Back or Who Put the Tomatoes in the Ball Jar?
by Suzanne Poor
Candide and Voltaire notwithstanding,
sometimes the best place to be is in the garden where
nature works her miracles, unencumbered by terror, fear
and political calamities. But only sometimes. Last year
the strawberries and tomatoes were undone by heavy spring
rains. This summer, a mysterious creature invaded the
space read
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Annual
Strategic Plan Revisited
The New Jersey Advertising Club Board
of Directors, incoming, outgoing and remaining members,
met July 19 at Eagle Ridge Condominiums to plot and
plan strategies for the coming year.
Led by Sheila Cohen and Grace DePaola,
the revisited Strategic Plan initially prepared by Allegra
Sandelli in 2002 charged the club read
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Set
For October 21, Career Day Is An Eye Opener In More
Ways Than One
by Ralph Gonzalez
Aptly named “an eye opener into the world of advertising,
marketing and public relations,” this year’s
Career Day will provide a number of new venues and events
when held at Montclair State University on October 21
from 8:30 a.m. to 3:30 p.m. Tickets are $7 pre- registration
and $8 at the door.
Ad messages that
work magic
Following breakfast provided by Dunkin’ Donuts
and the first of two breakout sessions, keynote speaker
Linda Kaplan Thaler will share insights read
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Advertising
Choices —To Name Just a Few
by Michael Schumacher
Advertising is all about choices, or more precisely,
about influencing consumer choices. And though advertising
has been around for centuries, and some could argue
for a millennium, it still contains the same basic elements:
a product and a reason to purchase that product.
One of the earliest success stories read
more. . .
Mining
Shakespeare . . . Benefits of Membership
The other day, in The New York Times Nicholas
L. Kristof called on William Shakespeare to make sense
and provide clarity in today’s turbulent political
scene.
The other year, a Shakespeare professor
at a nearby graduate school made studying the Bard exciting
and wonderful by going through the play read
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