Scheer Advertising To Develop Theme For 38th Annual Jersey Awards

Scheer Advertising — winner of Best of Show, Best of Television, Best of Collateral and 22 other awards at last year’s Jersey Awards — will develop and execute the theme for the upcoming Jersey Awards.

Volunteered by Mark Scheer, executive vice president of the South Orange agency, Scheer Advertising will present thematic ideas to the Jersey Awards Committee. It will then carry out the finally approved theme in the call-for-entries and other pieces in connection with the show. The committee is currently working on updating entry categories, which last year topped 130, including separate classifications for Hispanic and foreign language submissions. The first mailing is due out in mid-January of next year.

Revisions will also be made to the online registration system started last year. Entries can only be made online.
In addition to Scheer, Jersey Awards Committee members are: Oscar Betancur, The Starr Group; Herb Barry, Titan Outdoor; Sheila Cohen, Fasttrack Marketing Solutions, LLC; John Howlett, Aviza; Lana Jackson, WLTW Lite FM 106.7; Lewis Kraut, Prism Press; Barbara Perchaluk, Gianettino & Meredith; and Suzanne Poor, Miller/Poor Associates.

If you like to volunteer for the committee, contact chair Ralph Gonzalez at 973.857.5161 or by e-mail at PoorSue@aol.com.

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