S3,
Boonton.has added four new members to its headquarters
staff — BRYAN RACKLEFF
as creative director; MONIQUE
ARENDS, senior account executive; MARTINO
CHIAVIELLO, as production artist and BRIGGITTE
GREEN as bookkeeper. A Grammy nominee for
packaging design, Rackleff had been a creative
director for WEA/Warner Electra/Atlantic Corporation
and director of visual design at Rare Medium,
Manhattan. Arends had served as vice president
at Ritta & Associates and account manager
for DVC. Chiaviello honed his pre-production and
graphic design skills at Cara Graphics and New
World Group. Green has extensive bookkeeping experience
and will also contribute to human resources administration.
The agency recently donated marketing, public
relations and sponsorship negotiation services
for Hackettstown High School’s first 5K
run and 2-mile walk to raise funds for a new school
fitness facility.
MATHENY MEDICAL AND EDUCATIONAL
CENTER’s annual Miles for Matheny
walking, wheeling and running fundraising event
netted a record $200,000 for outpatient services
to people with disabilities in the community.
Revenues were 42% higher over last year’s
record performance of $115,000 raised for the
Peapack facility. Adding to the gala were guest
appearances by retired New York Jet Dave Szott,
retired New Jersey Devil Ken Daneyko, Magic 98.3
FM’s Staci Dee, Classic Oldies WMTR’s
MK and the New Jersey Devils mascot.
RITTA & ASSOCIATES,
Englewood, has promoted JOSEPH
HOM to executive vice president/director
of operations and MARK
FRASER to vice president/account supervisor.
KURT RITTA has joined
the firm as new media developer, BRIAN
HAGEN has been hired as creative director
and ANDREA HOFFMAN
as strategic planner/account executive. Hom has
designed and spearheaded numerous projects for
various clients that have earned R&A over
500 international and national advertising and
design awards. Fraser has helped the agency expand
TV, radio, print ads and promotional programs
for Hunter Douglas. He also supervises the Rider
Insurance, Tranzact and Allied Office Products
accounts. Ritta, a TV/ video photographer/and
website designer, is merging his firm Kurt Ritta
Productions into R&A. He has produced corporate
videos for Hudson News
and Samsung as well as numerous music videos for
rock groups and performing artists. Hagen brings
over 15 years of experience in TV and print advertising
for agencies such as DKB and Partners, G&M
and Lohmeyer Simpson. Hoffman has develop marketing
strategies for Mercedes Benz, Alliance Capital
and 20th Century Television at several NYC agencies.
R&A has helped re-brand and revive the John
Harms Center as the new Bergen Performing Arts
Center.
CPR STRATEGIC MARKETING
COMMUNICATIONS, Elmwood Park, has launched
an innovative service that forges contracts on
behalf of disease management vendors, pharmaceutical
companies and medical device makers with self-funded
labor unions, managed care organizations and others.
CPR provides contracting opportunities for more
52 labor unions in the metropolitan area.
MONIQUE JACKSON
has joined TURCHETTE ADVERISING,
Fairfield, as senior account executive to manage
a number the agency’s major accounts and
to help develop new business. Prior to joining
Turchette, she was an account manager at the R&J
Group, a studio manager for Efran Offek Photography
and an assistant photo editor for Mademoiselle
magazine. She holds a bachelor’s degree
in fine arts and an associate of science degree
in philosophy from Rochester Institute of Technology.
BLOCK ADVERTISING &
MARKETING, Verona, has added four tasty
new brands — two from England, one from
Spain and one from Italy — to its food and
beverage roster. All four brands — Lyle’s
Golden Syrup, Tiptree Preserves, Syren Saffron
and Mario Cisaro Sauces — are imported,
marketed and distributed in the U.S. by Source
Atlantique, Inc., Englewood Cliffs. Block was
also named branding agency for Boiling Springs
Savings Bank, Rutherford.
BRUSHFIRE, INC.,
Whippany, has received a 2005 Silver Anvil Award
from the Public Relations Society of America for
the Chairs of Charity campaign, which celebrated
Minwax Company’s 100th Anniversary in 2004.
Chairs for Charity, a design event and silent
auction benefiting Kips Bay Boys & Girls Club
of New York, received significant coverage in
national and local media while doubling proceeds
of the annual holiday auction. Celebrity participants
who created one-of-a-kind chairs for the program
included Rudy Giuliani, Billy Joel, Jennifer Lopez,
Regis and Joy Philbin and the New York Yankees.
THE STAR GROUP
has been named agency of record by Saladworks,
the nation’s number-one salad chain, based
in Conshohocken, Pa. The agency will handle marketing
efforts, including brand strategy, advertising,
media buying and promotional materials, for Saladworks,
which operates 70 franchised restaurants in seven
states and the District of Columbia. MARC
R. TAUB has joined the Cherry Hill office
as senior vice president of finance. Most recently,
he was a financial and tax consultant in the service
industry. Earlier, he was executive vice president
and chief financial officer of the Philadelphia-based
advertising agency Elkman/Alexander & Partners.
CEO LINDA ROSANIO
was named one of the top ten Women’s Business
Enterprises (WBEs) at the Fifth Annual Business
Enterprise Council of Pennsylvania, Southern New
Jersey and Delaware.
CMD & PARTNERS,
Fairfield, received a 2005 Impact Awards from
NJ Business Marketing Association for its four-color
spread ad for plush toy manufacturer GUND and
a Judges Award for Widely Preferred Ad for Robert
Burton and Associates, a subsidiary of Imperial
Tobacco. CMD also received 12 awards from the
New Jersey Art Directors Club for consumer website
development for Robert Burton Associates and GUND;
consumer ads for GUND and Robert Burton Associates;
corporate campaign folders for GUND and Nyack
College; direct mail for Coldwell Banker and in-store
promotional material for GUND.
FASTTRACK MEDIA,
Boonton, has acquired two new accounts —
Eden Springs Resorts and Tourette’s Syndrome
of NJ. FastTrack is planning national and international
media for Eden and has placed transit, billboard,
radio and print advertising for Tourette’s.
Previously, the media agency placed a radio and
billboard blitz campaign for Foxtons Real Estate.
MILLER/POOR ASSOCIATES,
Verona, is handling promotion and public relations
for the Harvest of Harmony Choral Concert October
15 at St. Luke’s Episcopal Church, Montclair,
on a pro-bono basis. The concert, featuring The
Newark Boys Chorus, the Voices of Victory Gospel
Group and the Shad Royful Trio, is a fund-raising
effort for
the church’s outreach program.
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