AdFolk

CPRi COMMUNICATIONS, Teterboro, has expanded its pharmaceutical B2B client roster with the addition of ATEB, Inc., which develops and supports workflow improvement technologies, customer relationship management and point-of-sale applications for chain pharmacies, hospitals and pharmaceutical marketers. CPRi will develop and implement a series of public relations support initiatives, including the strategic enhancement and delivery of ATEB’s key messages.

Sandra Storey	David Tiedeman	Sandra Katulka

S3, Boonton, has announced the addition of three new hires to its growing staff: Account Executive SANDRA STOREY, Proofreader DAVID TIEDEMAN, and Print Manager SANDRA KATULKA. Ms. Storey comes to the agency from Addison Branding and Communications, NY, where she served as Account Manager for a diverse client roster including Coach, Estee Lauder, Sotheby’s and Samsung Magazine. Mr. Tiedeman brings over 25 years of experience to his position at S3. Most recently, he was freelancing in pharmaceutical communications. Ms. Katulka will take on the agency’s print production management duties. Previously, she had been a studio graphic artist with Earl Palmer Brown and has held positions with HIP and DMB&B in New York.

NASSAU BROADCASTING PARTNERS, Princeton, has named DICK TAYLOR General Manager of its newest acquisition, WEMG 104.9 FM, licensed to Egg Harbor City, NJ. Taylor most recently was General Manager of WOND, WGYM, WUSS and KOOL 98.3 FM. He returned to South Jersey in October 2000 from Waterloo-Cedar Falls, Iowa, where he had been Market Manager for a four-radio station group located there.

MASTERMINDS ADVERTISING, Egg Harbor Township, will participate in CreateAThon 2003, a 24-hour marathon in which the company will provide free advertising creative services to selected non-profit organizations serving the greater Atlantic County region. The brainchild of an ad agency in South Carolina, the event is slated for September 12-13. Last year, a National CreateAThon Network was established and agencies from all over the country participated simultaneously. After applications were distributed to local non-profits, Masterminds selected as many charities as possible that have projects appropriate for the event.

CREATIVE MARKETING ALLIANCE, Princeton Junction, has added two new associates to its Marketing Services Group, LORI NEUMAN and DIANA PELUSO. Ms. Neuman joins CMA as Senior Account Executive. Most recently she worked as a Senior Account Executive with a Fanwood-based public relations firm. Ms. Peluso comes to the agency as Account Coordinator. Before joining CMA, she served as a Healthcare Intern at a New York-based public relations and marketing agency.

HERB BARRY, formally of Viacom Outdoor, has joined Hawthorne-based BTYES & INK ad promotion specialties as Director of Sales. Barry can be reached by phone at 973.238.0096, by fax at 973.238.0098, or by e-mail at herb@bytesink.com.

PFS MARKETWYSE, Totowa, has announced five new hires in its communications and design departments:
PR Specialist SHAWANNA GERALD, Graphic Designer JENNA GETTIS, Project Manager SHANNON McSWEENEY, Account Manager JILLIAN ROMANO and Senior Copywriter MARY ALICE SCHILLER.

The Geraldine R. Dodge Foundation has awarded NJN PUBLIC TELEVISION $85,000 for its Emmy Award-winning program State of the Arts. The New Jersey Council on the Arts has announced that NJN will receive $350,000 to support State of the Arts and $15,000 to support Images/Imagenes and the NJN Hispanic Youth Showcase.

After a lengthy RFP bid process, the State of New Jersey has awarded BRUSHFIRE, INC., of Whippany, a
two-year contract for advertising and marketing services for the New Jersey Lottery. With a budget of $10 million per year, the agency’s responsibilities encompass a large spectrum that includes creating and placing TV, print, radio outdoor and transit advertising, as well as developing strategic marketing initiatives to increase sales and build retailer relationships. Brushfire’s contract with the state became effective on July 1, 2003.

Barry Cohen

New Hope Natural Media has selected BARRY COHEN of ADLAB MEDIA COMMUNICATIONS, Clifton, to speak at the Natural Products Expo East. Slated for September 4-7 at the new Washington Convention Center, the Expo attracts over 19,000 manufacturers, retailers, suppliers and industry affiliates throughout the U.S. and abroad. Cohen, a partner in an ad agency, has worked with producers of natural remedies for the past eight years. A frequent speaker on advertising, his workshop evolved into a book by the same title: Ten Ways to Screw up an Ad Campaign (1st Books Library, Sept. 2001). Cohen is scheduled to speak Friday, September 5th at 3:00 pm.

DKB & PARTNERS, Morristown, has announced the promotion of JEANELL BOOMER to Senior Account Executive. In her new position, Boomer will be responsible for developing and implementing public relations efforts and media relations for several national and regional accounts, including Verizon-NJ, Braunschweiger Jewelers, Englert LeafGuard and Footstar Inc. She will also oversee DKB’s Internship Program.
A graduate of Morgan State University, Baltimore, Boomer joined the agency as Account Executive in 2002.