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Member Benefits
for All
Medical insurance and an online discount-shopping
network are the newest benefits for members of the New
Jersey Advertising Club, it was announced this month
by Gary Denburg, president. Details will be forthcoming,
but in essence the Club is entering into an agreement
with specialists who can provide medical insurance at
lower premiums for individuals and/or small companies
unable to otherwise participate in group plans....read
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Career Day
to Provide Essentials for Jump Starting an Occupational
Pursuit
by Ralph Gonzalez
Learning what it takes to get that first
job in advertising or communications
will be explored when an audience of some 300 students
from area colleges assembles in the Student Center Ballroom
at Montclair State University from 8:00 am to 4:00 pm
on October 26. Tickets for the event are $10 in advance
and $12 at the door....read
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Persuasion: Make
People Do What You Want Them To
Mark Levy worked his magic on a score
of Wake-Up Call attendees July 19 at Borders Books Music
and Café in Livingston as he paired people up
to role play business presentations. The former magician
not only shared his experiences in persuading people
who don’t want to be persuaded, he tricked his
audiences into believing they could do the same....read
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Selling
Out, Singing Out —Zen and the Road to Rude Awakenings
by Bernie Libster
“This above all: to thine
own self be true, and it must follow as the night the
day, thou canst not be false to any man.” —
Polonius, Hamlet,
Act I, Scene iii.
When I first started voice lessons
some three years ago, I never imagined it would end
up compromising my entire moral code and affect the
way I made, at least tried to make, a living. It all
began when I got laid off at the ad agency where I’d
felt secure because I was working on the AARP account
and they wouldn’t dare let go someone on the verge
of senior citizenry....read
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Fiore Associates
To Develop ThemeFor 39th Annual Jersey Awards
Longtime NJ Ad Club member
Pat Fiore has volunteered her agency to develop and
execute the theme for next year’s Jersey Awards
competition.
The creative staff at Fiore
Associates will present possible thematic ideas to the
Jersey Awards Committee this month. The finally selected
theme will then be carried out by the Morristown-based
agency in the call for entries plus other Jersey Awards
materials, including the award dinner program. The first
mailing will be the call for entries in January 2007...read
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Antiques Road Show or
How to Tell a Sow’s Ear from a Silk Purse
by Suzanne Poor
Talk about media hype. There’s not
a Monday night (unless we’re down the shore, which
is rare these days since the place was rented all summer)
that I don’t look at Antiques
Road Show on Channel 13. I suppose it’s
also on NJN, which I could get because my little TV
has both UHF and VHF, but we are creatures of habit....read
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