Best of Show at 38th Annual Jersey Awards

Cedar Grove-based Brian J. Ganton Associates’ exquisitely designed four-color capabilities brochure for Belgard brick and paving stone company took Best of Show at tonight’s 38th Annual Jersey Awards dinner and ceremonies at Mayfair Farms in West Orange. The brochure took the Best of Collateral award, as well; Ganton additionally won a first and second place in the event.

Last year’s Best of Show winner, the Scheer Advertising Group, won Best of Television for the second straight year for its “Back to School Labels” commercial prepared for Burlington Coat Factory. The South Orange agency, designer and producer of this year’s Jersey Awards theme and promotional materials won 32 additional awards, including 13 first-place and six second-place trophies.

Best of Radio was captured by Linett & Harrison of Millburn for the “Skim Plus” milk campaign commercial for Farmland Dairies. L&H took eight other awards, including five first-place and three second-place citations.

Ritta & Associates of Englewood took the Best of Interactive award for the “BMW Holiday e-card” developed for BMW of America, for a total of 25 awards, including 11 first-place and five place honors.

Best of Newspaper went to Livingston-based The Cherenson Group for its four-color newspaper advertisement “The only thing missing is every day low prices . . .” produced for Wal-Mart. Cherenson won four additional citations, including three first-place and one second-place award.

Topping the charts for the evening was The Starr Group/M&M, which set an all-time record for the number of Jersey Awards in a single competition with 54 citations, including 21 first-place and 18 second-place trophies. The Cherry Hill agency topped its own record of 32 awards established last year. It also won the Best of Magazine award for the four-color “Beans Forever/Bean Art” advertisement produced for Lacas.

Guest presenter WCTC-AM talk show host Judith Leblein joined perennial emcee Herb Barry in presenting 246 newly redesigned awards selected from over 600 entries submitted in this year’s competition. Entries outscored last season’s totals both on a volume and revenue basis due to the unique promotional campaign and the online entry system, which simplified and speeded up submissions.

Other Winners
Other high award totals were amassed by S3 of Denville with 13 awards, including two first-place and eight second-place trophies; Brandspa LLC of Montclair with 11 awards, including five first- and five second-place trophies; Ridgewood-based Sonnenberg Haviland & Partners with nine awards, including three first-place and four second-place trophies; Block Advertising & Marketing, Verona, with five awards, including one first- and two second-place citations; Brogan Tennyson Group, Dayton, with five awards, including one first- and two second-place awards; Fiore Associates, Morristown, with five awards, including one first-place laurel; and The Cherenson Group with four awards, including three first-place and one second-place trophy.

Three awards went to Brushfire, Inc., Whippany; Ferguson, part of Commonhealth, Parsippany; Gianettino & Meredith Advertising Inc., Short Hills; Linger & Larkin, Verona; News 12 New Jersey, Edison; Nickel Fish Design, Chatham; R&J Public Relations, Parsippany; Terhune Design Studio, Essex Fells; and Xchange, a part of Commonhealth, Parsippany; while two awards were captured by AJ Images, Inc., Roselle; Altum, part of Commonhealth, Parsippany; BigHook Marketing, Monmouth Beach; Carbon, part of Commonhealth, Parsippany; Ego Id Corporation, Morristown; Furman Roth Advertising, New York; Matheny Medical and Educational Center, Peapack; MILLER/POOR Associates, Verona; Partnership for Drug-Free New Jersey, Hoboken; R&J Group, Parsippany; Ruby Window Creative Group, Parsippany; SGW Integrated Communications Group, Montville; and Tenaciti, Scotch Plains.

Single awards were captured by Adient, part of Commonhealth, Parsippany; The Byne Group, Suffern; Bohm-Marrazzo Photography, Montclair; Clear Channel Outdoor, South Hackensack; CMD Partners, Fairfield; Commonhealth, Parsippany; GraficaGroup, Chester; Hackensack University Medical Center, Hackensack; Media Consultants, Lyndhurst; Murray, Blairstown; SRB Marketing, Denville; Stuart Bran Advertising, Allendale; and Triad Design, Boonton.

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