Wyndham Worldwide has selected S3, Boonton, to assist in a re-launch campaign for its upscale hotel brand Cendant Hotel Group. The agency will develop business-to-business advertising and collateral materials promoting the hotel chain’s rebirth. S3 also took over 10% of NJCAMA’s 2006 ASTRA Awards, including five gold and four silver awards. TRACEY CLAYTON has been promoted to Director of Operations by the LANMARK GROUP, Eatontown. The former Operations Manager at the agency, she is now responsible for directing the group’s corporate and human resources policies, management objectives and operational initiatives. She has been with Lanmark since 2000. In March, NJBIZ honored Landmark CEO CHRISTINE SIMPSON as one New Jersey’s Best 50 Women in Business at the Ocean Place and Resort in Long Branch. THE CHERENSON GROUP will merge with Success Advertising and move to new office space in Parsippany this summer. Both agencies have shared office space and personnel in Livingston for the past 15 years. The new firm to be called SUCCESS ADVERTISING GROUP will be located at 26 Eastmans Road in Parsippany. KURT SCWARTZ will be CEO and GLENN GERSHAW will be President of the new jointly owned agency. Prior to the merger, Success announced the appointment of six executives to regional office positions: DAWN W. STROBERT is named Director of Account Services at the Phoenix office, DAVID DEVERE is appointed Vice President of Western Operations in Los Angeles, CHRISTINA MICHAELIDES is appointed Vice President of Account Services and MICHELE BEERE is Director of New Business Development in the San Diego office, while MARC SPENCER is Vice President of Operations/Creative in the Tampa facility. LINDA ROSANIO, CEO of THE STAR GROUP, Cherry Hill, was honored by NJBIZ as one of New Jersey’s Best 50 Women in Business at ceremonies held at the Ocean Place and Resort in Long Branch in March. The awards recognize the impact women business owners have in creating jobs and building communities in the state. Creative director OSCAR BETANCUR was joined by designers ENRICO BOTTA and JUSTIN DETOLLA in judging entries at the recent 33rd Annual Long Island Advertising Club BOLI competition in Bethpage, L.I. Betancur is a director of the NJ Ad Club and co-chair of this year’s Jersey Awards. GEORGE CORTESINI has been promoted to account director at MASTERMINDS ADVERTISING, Egg Harbor Township. The Stockton State graduate joined the agency in 1996 as an account executive and currently leads his team on several MGM Mirage accounts as well as IGT. RITTA & ASSOCIATES founder and CEO KAY RITTA was presented an award for her contribution to the cultural and architectural quality of life in Englewood by the Englewood Historical Society.
In addition to upgrading the community’s downtown appearance as member of the Sign & Façade Commission, she helped launch the John Harms Center for Arts, created the logo and marketing to launch the Bergen Performing Arts Center, created logos for the schools, library and other civic organizations and book designs for the Historical Society, among other contributions. GEORGE WHITE has rejoined the NEW JERSEY PRESS ASSOCIATION in the dual role as Foundation Director and Government Affairs Manager after a three-year hiatus as Executive Director of MDDC Press Association. TOM ENGLEMAN continues as NJNF Director of Programs. Ad Club sponsor BOSS STAFFING, Rutherford, N.J., and Bethesda, Md., has been named on of the Top 50 Best Places to Work in the Greater Washington, D.C., area by Washington Business Journal. SANDY JOSEPHSON, Director of Marketing and Public Relations for MATHENY MEDICAL AND EDUCATIONAL CENTER, Peapack, is the recipient of the 2006 Advocacy Award from the Mid-Atlantic Regional Chapter of the American Music Therapy Association (AMTA). The award, presented at the AMTA’s March conference in Pittsburgh, is given to an individual who is not a music therapist, but who, through his or her efforts, has advocated for the music therapy profession in a positive manner. New Ad Club member firm TRESWARE, Farmingdale, has developed a new website content management system for the exclusive use of advertising agencies to help clients manage web information better. Brand-named Continuum Content Management System, the software is the outcome of Tresware’s 10-year expertise in the design and development of website technology. The product is available as a module that agencies can bundle in with the websites they design for their customers. GRACE R. DEPAOLA, former Ad Club President, is now Director of Marketing and Development for DAYTOP-NEW JERSEY, an adolescent substance abuse program based in Mendham. Her phone number is 973.543.0162. ALLAN GORMAN, founder of Montclair-based BRANDSPA, has developed a new website to explain the agency’s unique suite of consultative services to help companies market their products and services more effectively. “Our website is fun and offers loads of useful information, including a free copy of Ten Marketing Secrets for Building a Sexier Brand. There’s also a Brand IQ Test for self-assessing your brand’s ability to promote itself.” Visit www.brandspa.net. Read May 2006 Ad Talk | 
