Denise McVey

MAYOSEITZ, Blue Bell, Pa., the second largest and fastest-growing media agency in the Philadelphia area, has added CAMI ERLICHMAN as controller and JENNIFER HAMILTON as an assistant media planner. A Rutgers University graduate, Erlichman comes to MayoSeitz from Gap International, where she was assistant controller. Hamilton, a West Chester University graduate, joins the agency from AF&L Insurance Company, where she was a compliance analyst.

NJBIZ Magazine honored DENISE McVEY, president and co-founder of Boonton-based S3, as one of New Jersey’s top 40 business professionals under 40 at a dinner at the Sheraton at Woodbridge Place on Nov. 2. McVey and her “40 under 40” award co-recipients were featured in NJBIZ’s November 14 issue. The selection is based on their commitment to both professional excellence and community.

MASTERMINDS ADVERTISING, Egg Harbor Township, has promoted JAMIE THOMAS and MELISSA RIEBEL to account executives and ANGELLA SADLER to account coordinator. Thomas will handle the agency’s Monte Carlo Resort & Casino account, while Riebel will work on the Gold Strike Casino account. A recent graduate of Richard Stockton College of NJ, Sadler worked at a five-month internship before accepting a full-time position at Masterminds.

JOSEPH P. KRAWCZYK presented his latest play, Release, at the American Theater of Actors-Beckman Theatre on November 5-8 in New York City. Krawczyk, a member of PSE&G’s advertising department in Newark, has written and produced numerous plays over the past decade.

THE MATHENY MEDICAL & EDUCATIONAL CENTER’s wheelchair dance program was featured on CBS2 This Morning program on WCBS-TV in October.

BRANDSPA, LLC, has earned national recognition with five awards from Graphic Design USA magazine. Selected by a national panel of judges, the Montclair-based brand development agency earned awards for Croda Inc. Emollients Catalogue, Emergency Medical Associates’ logo and identity, Fairleigh Dickinson University development booklet, BrandSpa logo and identity and BrandSpa corporate overview booklet. BrandSpa’s president Allan Gorman appeared on the Advertising Show, a syndicated weekly radio program on advertising, marketing and customer relations hosted by Ray Scilens and Brad Forsythe.

Following acquisition of the Wyndham® hotel brand, CENDANT HOTEL GROUP, Parsippany announced the appointments of PETER STREBEL as president of WYNDHAM WORLDWIDE and JEAN THOMAS as executive vice president and chief marketing officer for the Hotel Group. Both report to Steven A. Rudnitsky, Hotel Group chairman and CEO. A 23-year lodging industry veteran who joined the Hotel Group as executive vice president and chief marketing officer in 2004, Strebel will oversee the performance and strategic direction of the Wyndham brand. Thomas joined Cendant in 2002 as the Hotel Group’s vice president for brand strategy and then became corporate senior vice president for Cendant’s Travel Content Division. Prior to joining Cendant, she was a vice president of marketing for Nabisco and then Kraft Foods in Parsippany. The parent Cendant Corporation launched a special fund-raising campaign on behalf of the American Red Cross Hurricane 2005 Relief and matched employee contributions up to $500,000. Its business units displayed banner ads soliciting consumer donations to the American Red Cross on its consumer booking websites, including Orbitz.com, DaysInn.com, Avis.com, RCI.com and ColdwellBanker.com.

Employees of INTERSTATE OUTDOOR ADVERTISING, Cherry Hill, loaded more than a ton of donated clothing for families displaced by Hurricane Katrina relocated to Baton Rouge, La., and Mobile, Ala. Partnering with Interstate was Watkins Motor Lines, Inc., which provided a truck at no cost to transport 60 boxes of clothing to those in need.

THE STAR GROUP has appointed MICHAEL SCHWARTZMAN as partner, senior vice president account management for the Consumer Package Goods division in Cherry Hill. He joins the agency from the Topspin Group in Princeton, where he was vice president of account services and still earlier as vice president of marketing for Lea & Perrins in Fairlawn.

Panasonic Personal & Healthcare Group has selected the SIGMA GROUP, Oradell, to develop an advertising and branding campaign for its new Real Pro EliteTM and Swede-Atsu Wave massage loungers. A comprehensive business-to-business and business-to-consumer program aimed at the chiropractic, luxury spa and Asian markets is planned. Sigma will also implement a search engine optimization plan with interactive creative vehicles. Sigma partner SHANNON MORRIS was honored by NJBIZ Magazine with a 2005 “40 Under 40” award given to outstanding business New Jersey business leaders under the age of 40. Her leadership capabilities and strategic direction have helped the agency increase billings 300 percent and triple its staff since she joined Sigma in 1999.

PFS MARKETWYSE, Totowa, has promoted KIM ROBINSON-JUHLIN to vice president creative services/co-creative director, CANDACE VADNAIS to senior manager PR and communications, and DANNY JOVIC to manager PR and communications. Prior to joining PFS, Robinson-Juhlin was creative director for Capezio and Ballet Makers, Vadnais was an independent consultant, and Jovic was senior publicist for Promo 1.

LANMARK GROUP, Eatontown, received a coveted Show Case Certificate Award at the Association of Graphic Communications 63rd Annual Graphic Arts Awards/Exhibition in New York City. The award was presented to Lanmark for designing a Frisbee® promotional piece for Raad Graphic Arts Inc. (RGA), a boutique printer located in Saddle Brook. RGA’s circular, spiral-bound capabilities brochure was inserted into an authentic Frisbee format, along with a backgrounder on the science of Frisbees and the finer points Frisbee throwing.

BRIAN J. GANTON, Cedar Grove, has launched a new website providing a comprehensive look at the agency’s background, philosophy and capabilities, as well as examples of its award-winning advertising, packaging, design and interactive work.

A national survey of 250 advertising and marketing executives to describe the weirdest wearables they’ve observed in the office was recently conducted by California-based THE CREATIVE GROUP. Participants were asked, “Other than Halloween, what is the strangest outfit or article of clothing you have ever seen someone wear to work?” Here are some of the answers: scuba diving outfit, a plastic nose, clown suit, disco dress, sumo wrestling gear and full-body banana peel. Some took the business-casual look a bit far by arriving at work in bib overalls, yoga wear, pajamas, bedroom slippers and suspenders and a straw hat. Then there was the graphic artist who designed his own employee-of-the-month T-shirt, which he now wears on the first Monday of each month. It proves Stanislavski’s observation that “creativeness is the conception and birth of a new being — the person in the part.”