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Cause
Marketing—A Perfect Form to Build Awareness
Steve Adubato, TV personality, author
and motivational speaker, fascinated members of the
New Jersey Advertising Club and the New Jersey Chapter
of the Public Relations Society of America Thursday
evening, November 10, at the Woodbridge Hilton as Tim
McCloone of Holiday Express, Karen Meleta of Wakefern
Foods, Edward Efchak of the North Jersey Media Group
and Denise Lange of Words & Music shared their thoughts
on Cause Marketing. Using his own personal form of moderating,
Adubato drew laughter and applause as he deftly brought
out points many had not known before from the four panelists,
each with a different perspective... read
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Get Ready for
a Big Surprise in This Year’s Jersey Awards
Keep a sharp eye out in the mail next
month for the 38th Annual Jersey Awards call-for-entries.
It’ll be worth the wait. But we can’t say
more at this time. The theme for the entire program
is so outside the box and nobody involved wants to lose
the element of surprise...read
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Candidates Sought
for New Jersey Advertising Hall of Fame
The New Jersey Advertising Club is seeking
nominations for the 2006 New Jersey Advertising Hall
Fame. The deadline for submissions is December 31, 2005,
according to Gary Denburg, Ad Club president and event
chair.
In an effort to minimize costs and to simplify entry
procedures, persons wishing to submit a candidate are
asked to obtain an entry
form from our website. Download instructions and
forms, fill out and mail to New Jersey Advertising Club,
PO Box 6, Kearny, NJ 07032....read
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Holidays
by Suzanne Poor
For the past two holiday seasons, Jim Gearhart, morning
talk show host at NJ 101.5 FM, has been complaining
about how Christmas is no longer the fete we grew up
loving. One of his callers pointed out the irony of
how the opinions of a few are affecting the lives of
millions. Another was furious that Coke had taken Santa
Claus out of its advertising. And that same day, AOL
posted a photograph of what appeared to be the lighted
Rockefeller Center Christmas tree with the question
“What kind of tree?”...read
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Wake-Up Calls
Continue to Captivate
NJAC’s Wake-Up Call morning sessions
offer so much information to marketers and communicators
in all levels of experience and expertise that many
of the speakers are natural repeats.
So when former Wall Street Journal regional
sales manager Jim Wardell made his reprise appearance
with his daughter Torey Reade, R&J Group Media Manager...read
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17th Career Day
Draws Students from Tri-State Area
What did Ingrid Bernstein, Director of
Creative and Strategy at iDeutsch, say to nearly 400
students from New Jersey and environs colleges about
the world of advertising, marketing and communications
on Ad Club’s 17th Career Day event held at Montclair
State University October 27?...read
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Allan Gorman Offers
Tips on Better Branding
Allan Gorman, in keeping with his fierce
campaign to rebrand himself into a wizard of branding
techniques, offered the following Ten Commandments of
Brand Delight at a joint meeting of the New Jersey Advertising
Club and the Art Directors Club of New Jersey October
17 at the Kenilworth Hotel in Cranford...read
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