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Part II. Messages from Mesopotamia
Donald Rumsfeld wonders why anyone would
make a fuss over old pots, vases and jars. Then the
Secretary of Defense says we’re doing our best
to recover the millennia-old treasures.
When we were school kids, the wonders
of Babylon, the mystery of the Tigris and the Euphrates
Rivers, Mesopotamia itself were etched in our minds.
No one knew exactly where they were, however, even though
the Hanging Gardens are still one of the Seven Wonders
of the World.
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New
Member Benefits
We are constantly on the lookout to increase
the benefits we are able to offer Ad Club members. To
that end, we recently added legal services to our extensive
listing. Services are provided through Pre-Paid Legal
Services, Inc., and consist of the following:
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Ad Club Draws High
Marks in Membership Survey
The results of a recently completed Member
Satisfaction Survey by students at Montclair State University’s
School of Business Marketing Department showed overall
satisfaction with the New Jersey Advertising Club’s
performance in delivering membership expectations. Conducted
between January and March of this year, the survey yielded
a total of 84 responses from 22 new, 54 current and
8 former members. Various measurement approaches, such
as Likert scales to measure member attitudes and semantic
differential scales to measure perceived image of the
club, provided a statistically sound basis from which
to draw conclusions. Moreover, demographic information
was collected on respondents, including age, years of
membership and professional interests.
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Breakfast Series
Off to Great Start
Elaine Kamm, President, EKGroup, led a
group of Ad Club members and guests along a clear, concise
pathway March 26 at Borders in Livingston as she coached
them on “How to Become Executive Material (and
Stay that Way).”
The result of her extremely detailed analysis
of leadership qualities, acquiring them, keeping them
and using them effectively in any environment was that
the attentive audience all left convinced each was a
leader.
Pertinent points included the distinction
between management and leadership — management
is about getting things done, Ms. Kamm said; leadership
is about making a difference. Leadership, she added,
is not made by decree; it is granted by those who want
to be led by you.
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