May is Advertising Month for Advertisers in New Jersey —
Pro-Bono Projects Launch the Effort

In conjunction with the third annual May as Advertising Month in New Jersey, the NJ Ad Club has invited all the communications associations and organizations in the state to participate in Ad Club’s initial project into promoting advertising, communications and marketing in the state.

Not as elaborate as NewYork City’s September Advertising Week, New Jersey will begin slowly with a project designed to show that we are “an industry that cares and can make a difference.” The goal is to show that the state has a heart, that advertising organizations have good value systems and can do good for the world.

Consequently, May will be designated as Pro-Bono Month in a proactive approach to counter the image of advertising people as “hucksters.” Agencies in all the participating organizations will approach non-profit groups and small businesses and offer free creative during the month — as a way to introduce them to the power of advertising.

While the creative will be completed within the month of May with limited time and budget constraints, the finished product will be available for use by the recipient throughout the year. Ad Club volunteers will track the pairing.

For further information, please contact Rhona Bronson, Chair PR Committee, at 201.646.4050 or contact the Ad Club directly at 201.998.5133.

return toMarch 2005 Adtalk