Editor’s Note: Since there will be no Hall of Fame inductees this year, this new column will feature interviews
with past honorees.

How did you get started?
My philosophy has always been to explore every opportunity. Learning the business side as an art/photo rep in NYC, I moved to NJ to raise two sons and became a freelance designer while attending SVA at night. Whenever the question “Do you do such?” arose, I rarely said no.

How have you survived for 25 years in this tough field?
You’ve got to be a survivor. An innovator. And a valuable resource for your clients. Always true, but especially today. We’re constantly learning new techniques, incorporating new technologies, and exploring innovative ways to build our clients’ brand and launch new products.

Any advice?
One needs to keep looking ahead. The NJ Ad Club is a good resource for new insights, via guest speakers, the Awards Show which showcases creative thinking, and by offering opportunities for us to network with each other.

Where is advertising heading?
The [broadcast] industry is undergoing change: shifting from network to cable, and using more highly targeting approaches. This is also the era of guerrilla marketing, product placement, and video/film in the mix.