| Letters,
Letters, Letters
A volunteer organization
like the New Jersey Advertising Club is always seeking
new people to help promote itself, gain new members,
find good writers for AdTalk, join a speakers bureau.
The organization’s
letter-writing expert, Len Brown (he’s also a
board of directors member), has composed compelling
letters that all members have received via e-mail. Excerpts
are recorded here.
Dear Colleague,
Wouldn’t you like to have the whole world know
your name? We can start you on the way.
read
more. . .
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Dick Cross Succumbs at 83
New Jersey Advertising Hall
of Famer Richard A. Cross, 83, passed away on February
26 in Brick, NJ. He worked for PSE&G in Newark for
46 years before retiring in 1988 as general manager
of advertising and community affairs.
Active in civic and industry
affairs
A former president of the Advertising
Club of New Jersey, Mr. Cross also served as president
of Civic Club Council and chairman of the Prison Reform
Committee. He also was a board member of the NJ Agriculture
Society, Newark Improvement Committee, Clara Maass Medical
Center, NJ Society to Prevent Blindness, National Council
on Alcoholism and the Newark Landmark and Preservation
Committee.
Created
Ellis Island documentary
He was awarded an Emmy for his documentary film Dreams
of Distant Shores, a history of Ellis Island. A WWII
Army veteran, Mr. Cross was a recipient of the Bronze
Star.
Born in Newark, he lived
in Upper Montclair and Middletown before moving to Brick.
He is survived by his son,
Richard E.; daughters, Pamela Robinson and Jacquelyn
Morris; a sister, Muriel Beck; and four grandchildren.
Smartalk
Series Luncheon Drew Record Attendees
Extra tables had to be set
up in order to accommodate a record number of walk-ins
at an already packed room of luncheon guests who turned
out for the February 18th Smartalk Speaker Series at
the Westin Morristown. The attraction was a presentation
by Linda Kaplan Thaler, co-author of Bang! Getting Your
Message Heard in a Noisy World.
read
more...
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The
KARMA REPORT: The Resurrection of a Junk Mail Copywriter
by Bernie Libster
Imagine a large room with
three windows but no direct light. Add a willowy blonde
of 23, a sultry, dark-haired Latina of 28, a handsome
Arab-looking man (actually an Israeli) of 32 and a less-handsome
though still young man, all of them vital and eager
to taste life to the fullest. Finally, toss in a tired,
irritable, gray-haired former candidate for early retirement
with a compulsive love of quiet and privacy. Sound effects:
constant ringing of “landline” phones, cell
phones playing themes from
read
more...
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When
Marketing Becomes Exploitation
by Suzanne Poor
We were in Santa Fe, New
Mexico, the last weekend in February for an academic
conference where I delivered a paper on Jonathan Swift.
I had driven through New Mexico on the old Route 66
when it actually was the southern route across the western
half of the country. Santa Fe was one of the cities
we whizzed through. But this weekend, decades later,
was an eye opener.
read
more...
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Hall
of Fame Spotlight: Q&A with Kay Ritta of Ritta &
Associates
Editor’s Note:
Since there will be no Hall of Fame inductees this year,
this new column will feature interviews
with past honorees.
How
did you get started?
My philosophy has always been to explore every opportunity.
Learning the business side as an art/photo rep in NYC,
I moved to NJ to raise two sons and became a freelance
designer while attending SVA at night. Whenever the
question “Do you do such?” arose, I rarely
said no.
read
more...
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Jersey Awards Get
Off to a Fast Start
The Ad Club’s 36th Annual Jersey
Awards competition is drawing strong response from the
Garden State’s advertising and communications
industry. The call for entries hit the mail in early
January and returns started rolling in early February.
Designed, produced, photographed by freelance
designer Alex Schiller, the entry mailer featured the
famed Bendix Diner in East Rutherford in inviting entrants
to “Serve up your freshest creative” in
125 separate categories
read
more...
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PR Topic
of January Wake-Up Call
The Wake Up Call series drew
over 40 attendees last January 21 at Borders Books,
Music and Café as Michael Cherenson of The Cherenson
Group extolled the merits of public relations over advertising.
Public relations, he said,
is building a relationship with publics, no matter whether
the audiences are the general public, internal, trade,
government or political entities.
read
more...
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Career
Day 2004
The Ad Club’s 15th
annual Career Day is slated for Thursday, October 21,
at Montclair State University, Montclair. Linda Kaplan
Thaler of Kaplan Thaler Group, NYC, will be the keynote
speaker.
Co-chairs for this year’s
event are Anna D’Elia of Block Advertising, Rick
Bonelli of Sunspots Creative and Sarah Olszewski of
The Wall Street Journal Online.
Sandy Josephson of The Matheny
School & Hospital is chairman of the Career Day
Education committee. Volunteers are being sought to
fill the positions of Sponsorship and Internet committee
chairs.
For more information,
please contact the Ad Club at 201.998.5133.
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