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In this issue:

Ad Folk

New Members

Media Buyers’ Media Outlook

Jersey Awards Off and Running

Breakfast Club Series Revisited

Female General Managers Rare in Radio

In Search of New Jersey Wines, Part II

New Jersey Advertising Hall of Fame

The Art of the State

Laura Ries To Address Ad Club April 16

 

Roving Photographer



Media Buyers' Media Outlook

by Suzanne Poor
A panel discussion on the media, how certain companies select the right mix
of print, radio, television, out of home, and more to achieve their companies’ objectives, brought out over 80 attendees at Mayfair Farms for the New Jersey Advertising Club’s latest Smartalk series, “Media Matters: Smart Spending of Your Media Dollars.”

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Jersey Awards Off and Running

Sparked by a bright, cleverly designed call for entries, the Ad Club’s 35th annual Jersey Awards competition has drawn strong response from the advertising and communications community.

Designed and produced jointly by Rick Bonelli of Sunspots Creative, Inc., and John Howlett of Adergy, Inc., the call for entries features the world-famous Jersey Tomato in presenting a record 109 entry categories.

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Breakfast Club Series Revisited

The Ad Club is reinstituting the very popular educational breakfast series March 26. With a title of “Wake-Up Call, a morning pick-me-up for busy marketing professionals,” the series will be held at Border’s Books Music and Café (530 West Mount Pleasant Avenue) in Livingston from 8:00 to 9:30 am.

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Female General Managers Rare in Radio

The Most Influential Women in Radio group (MIW) has released a General Manager Gender Analysis Summary showing that opportunities for women to rise to the top operational positions in radio are still far below men. The MIW Composition Analysis Study is based on the latest information provided by MStreet Publications.

“The analysis, which includes all groups in all markets who own 12 or more radio stations, clearly shows that the radio broadcasting industry is ‘behind the curve’ in advancing women to top management spots,” commented Joan E. Gerberding, President of Nassau Media Partners and spokesperson for MIW.

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In Search of New Jersey Wines, Part II

We’re now off to the Amwell Valley Winery, the first farm winery in New Jersey. Actually it resembles a ranch in a western movie, though the land itself reminds me of Vermont. Winemaker Jeff Fischer and his father Michael, a Merck scientist in his late 70s, started growing grapes, then decided to make their own wine. Although we don’t get any ice wine, we do try their Port, which is wine fortified with brandy. Amwell’s is 19.8% alcohol and quite delicious, though not exactly wine. Once again Tom makes cooing sounds and I’m starting to believe that he’s not just a big pigeon disguised as a journalist but is actually onto something.

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New Jersey Advertising Hall of Fame

Four people — two men and two women — will be inducted into the New Jersey Advertising Hall of Fame March 27 at Mayfair Farms in West Orange. Festivities on this 19th annual ceremony, honoring Philip H. Roberts, Deb DiGregorio, Arden Davis Melick and John P. Manos, begin at 5:30 pm. All have demonstrated extraordinary leadership qualities in their creative ascent to the heights of the communications industry.

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The Art of the State

Ever since humans were, well, thinking creatures, they expressed themselves through art. From the ancient cave paintings of hands — to Man Ray and Robert Mapplethorpe, from Tibetan music to Shakespeare, from Paul Robeson to Don Miller. Art is the chronicler of the ages, whether words, music, mime or film. Without it we wouldn’t have the magnificent Book of Kells and its incredible illuminated pages. We wouldn’t have Carmen, Orpheo & Euridice, The African Queen, “Guernica” or Monet’s “Lilies.”

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Laura Ries To Address Ad Club April 16

Laura Ries, co-author of The Fall of Advertising and the Rise of PR, will address New Jersey Advertising Club members and guests April 16 in a luncheon gathering that has all the potential of high-dudgeon controversy. Set for 11:30 am at Mayfair Farms, the event is part of the Club’s Smartalk series led by Gary Denburg.

Ms. Ries is president of Ries &Ries, an Atlanta-based marketing firm she co-founded with her father of Ries and Trout fame. Together they have worked for numerous major corporations, many of them Fortune 500 ilk. They’ve also authored three books, including the latest which was published in September.

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